American Apparel: Broadway
New York, NY, USA • 2003
![Display cubes](/sites/jpda/files/2021-12/node-107-hero-0-ikeawall.jpg)
American Apparel's first flagship unites fashion, art and lifestyle branding.
For American Apparel's New York flagship store, a glossy white environment becomes the perfect showcase for company information, fashion, curated photography, vintage pop culture artifacts, and video art exhibitions.
Starting on the North wall, a one hundred and fifty foot long acrylic display ribbon wraps the space of the store. The ribbon wall incorporates a modular system of recessed slotted standards, from which are hung shelving, faceouts, and brackets for interactive touch-screen monitors. The ribbon curves to form a gallery area at the rear of the space, where a contoured grid of transparent acrylic showcases photography and print media.
DESIGN TEAM
Jordan Parnass, Darrick Borowski
![Display cubes and fitting rooms](/sites/jpda/files/2021-12/node-107-set-1-ribbon_detail.jpg)
![Interior from storefront](/sites/jpda/files/2021-12/node-107-set-2-overview.jpg)
![Intimates](/sites/jpda/files/2021-12/node-107-set-3-intimates.jpg)
![Interior from storefront](/sites/jpda/files/2021-12/node-107-set-4-storefront_bway.jpg)