Jordan Parnass Digital Architecture (JPDA) is now known as Circular logo

American Apparel: Broadway

New York, NY, USA • 2003

American Apparel's first flagship unites fashion, art and lifestyle branding.

For American Apparel's New York flagship store, a glossy white environment becomes the perfect showcase for company information, fashion, curated photography, vintage pop culture artifacts, and video art exhibitions.

Starting on the North wall, a one hundred and fifty foot long acrylic display ribbon wraps the space of the store. The ribbon wall incorporates a modular system of recessed slotted standards, from which are hung shelving, faceouts, and brackets for interactive touch-screen monitors. The ribbon curves to form a gallery area at the rear of the space, where a contoured grid of transparent acrylic showcases photography and print media.

For American Apparel's New York flagship store, a glossy white environment becomes the perfect showcase for company information, fashion, curated photography, vintage pop culture artifacts, and video art exhibitions.

Starting on the North wall, a one hundred and fifty foot long acrylic display ribbon wraps the space of the store. The ribbon wall incorporates a modular system of recessed slotted standards, from which are hung shelving, faceouts, and brackets for interactive touch-screen monitors. The ribbon curves to form a gallery area at the rear of the space, where a contoured grid of transparent acrylic showcases photography and print media.

DESIGN TEAM

Jordan Parnass, Darrick Borowski


For American Apparel's New York flagship store, a glossy white environment becomes the perfect showcase for company information, fashion, curated photography, vintage pop culture artifacts, and video art exhibitions.

Starting on the North wall, a one hundred and fifty foot long acrylic display ribbon wraps the space of the store. The ribbon wall incorporates a modular system of recessed slotted standards, from which are hung shelving, faceouts, and brackets for interactive touch-screen monitors. The ribbon curves to form a gallery area at the rear of the space, where a contoured grid of transparent acrylic showcases photography and print media.

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