Jordan Parnass Digital Architecture (JPDA) is now known as Circular logo


We design with empathy and integrity to create solutions that make the world a better place to live, capturing value for our clients, society and the environment.

Circular Team

Circular is an award-winning multidisciplinary practice combining sustainable architecture, interiors, digital media, branding and experience design.

Our vision is to be a global leader in producing designs for innovative, resilient, human-centered spaces and systems that promote happiness, delight, healthfulness and community.

We embrace a cradle-to-cradle systems-based approach to all aspects of design and customer experience (CX), that leverages lifecycle, societal benefit and environmental regeneration as forces for positive change.

The Circular Economy is built on the principles of eliminating linear waste and pollution from the outset, keeping products and materials in use at their highest value, and regenerating natural systems.

Circular CX is the result of orchestrating interactions and experiences, and transforming systems to create material, spatial, visual and experiential environments for habitation.

Circular Design is a collaborative, iterative process that is inclusive, holistic and applies circular economy principles at the design stage of everything.

Meet the Team

Jordan Parnass Headshot


As Principal of JPDA, Jordan has been the creative force behind the firm’s award-winning projects worldwide. With 20 years of experience, he has consistently kept the firm at the leading edge of integrating new technology and practices into the work. Jordan is a Certified Passive House Designer (CPHD) and a LEED Accredited Professional. Jordan holds a BA in Art and Semiotics from Brown University, and a Masters of Architecture from Columbia University.

Greg Merryweather

Gregory Merryweather, RA CPHD
Director of Architecture

Greg has been a part of JPDA since 2001, and in his role as Director of Architecture he oversees research, production and execution of the firm's projects. Greg is a Certified Passive House Designer, and a professor at Pratt Institute. He holds an M.Arch from Columbia University and a BS Arch from Ohio State.

Melanie Crean head shot

Melanie Crean
Director of Special Projects

Melanie is an artist, designer and academic, and oversees JPDA’s interactive, installation and community engagement work. Her practice explores relationships between gender, speech, history and the social structures of control. Melanie is Associate Professor of Art, Media and Technology at Parsons the New School for Design. Previously, Melanie founded the production studio at digital art non-profit Eyebeam. Melanie has won numerous commissions and fellowships from Creative Capital, Creative Time, NYFA, NYSCA and others, and holds degrees from Brown University (BA Art and Semiotics) and The School of Visual Arts (MFA).

Sofia Melo Head Shot

Sofia Melo
Senior Designer

Sofia is an architectural designer and project manager at JPDA who focuses on human-centered design for institutional and residential projects. Sofia holds undergraduate and graduate degrees in architecture from the University of Coimbra, Portugal.

Alex Truica Head Shot

Alex Truica
Senior Designer

Andrei "Alex" Truica is a senior architectural designer and project manager specializing in public sector and institutional projects.  Alex holds a Master of Architecture from Pratt, as well as a BA from Fordham University.

Joana Cancela Head Shot

Joana Cancela
Architectural Designer

Joana is an architectural designer specializing in retail and brand experience projects.


Aida Muhibic
Architectural Designer

Aida is an architectural designer and project manager specializing in public sector and commercial projects.  Aida holds a Master of Architecture and Bachelor of Design from the University of Florida.

Zainab Head Shot

Zainab Akhtar
Architectural Designer

Zainab is an experienced Architect and Strategic Design & Management professional. Well-versed in architectural design development, design research, strategy and prototyping. Zainab works at the intersection of architecture and design strategy, focused on solving social and urban issues through creative interventions.  Zainab holds a B. Arch and is currently pursuing an MS in Strategic Design and Management from Parsons.

Luis Muñoz Head Shot

Luis Fernando Muñoz
Architectural Designer

Luis is a designer and project manager specializing in public sector and residential projects.  Luis holds an Masters in Architecture from Princeton, as well as a bachelor's degree in Environmental Design from Texas A&M. 


Shatha Matar
Architectural Designer

Shatha is an architectural designer specializing in institutional and residential projects.  Shatha holds an M. Arch from Boston Architectural College and a BA in Architectural Technology from George Brown College.



Passive House Institute
Passive House Award Special Recognition

American Institute of Architects
New York State Design Award

American Institute of Architects
Brooklyn Chapter Award: Best International Project

American Institute of Architects
Brooklyn Chapter Award: Project of the Year


American Institute of Architects
NY Chapter Design Award


PHIUS Passive House Projects Award


NYCxDesign Award

RIBA RSPCA Animal Centres of the Future


American Institute of Architects
New York Chapter Design Award

Brooklyn Chamber of Commerce
Building Brooklyn Award


CODAawards – Landscape Category


American Institute of Architects National Design Award


Association of Retail Environments Design Awards
2008 Fixture of the Year. Spring 2008.


Interiors “I-Award.” Interior design award.
Best Retail Project, Fall 2000.

New York State Council on the Arts. Spring 2000.


Selected Press and Publications

Architectural Record, AD Russia, Archinect, Architizer, Artbyte, BoB, Bonytt, Brooklyn Modern, Brownstoner, Bustler, City, Clear, Core77, Curbed, DDI, Design Week, Details, Dwell, Financial Times, Frame, Global Design Review, Haaretz, I.D., Indian Architect, Interior Design, Interiors, Interiors & Sources, New York Daily News, New York Times, New Yorker, Oculus, Octogon, Paper, Popular Science, Salons & Spas, Spazio Casa, Surface, TechTV Catalog of Tomorrow, Time, Time Out, Treehugger, Village Voice, VM&SD


Fibre2Fashion • Star Garment’s innovation centre wins 2020 AIA Merit Award


Germany Trade & Invest • Blick nach Sri Lanka

Holzmagazin • Aktiv für ein Passivhaus kämpfen

Detail Magazine • Passive Energy in the Tropics: Factory Update in Sri Lanka


Forbes / Houzz • Can You Live a Full Life in 220 Square Feet?

NYMag / Dwell Supplement • City Modern Supplement

NY Daily News • Creativity begins at home for these New York City architects

Architectural Digest China • Well Small Space

Annabelle Swiss


Financial Times • The Big Squeeze

Architectural Digest France • Tout D'Une Pièce

Remodelista • 2011


NY Times • Unique Watches, Built by Artisans

Dwell • Live/Work: Mixing Business with Pleasure

Dwell • Manhattan Transformation

Curbed • Is This the East Village's Best Studio Apt?

The Village Voice • The Best Use of 500 Residential Sq Feet in the East Village, Period


VMSD • American Apparel

Brownstoner • Brooklyn Modern #2: Gut Renovation in Boerum Hill

Lind, Diana, Rizzoli • Brooklyn Modern: Architecture • Interiors & Design: Lind, Diana, Inoue, Yoko, Ivy, Robert: 9780847830435: Books

VMSD • The O2 Experience

Arch Record, Building Types Study • American Apparel Williamsburg: Edgy space reflects brand’s street credibility 2008


The New Yorker

NY Times

Popular Science

NY Daily News

LA Times



Silicon Alley Reporter


GDR Global Innovation Report

Time Out NY • The Luminists

Eakin • Julien Sinclair, Salons and Spas


Dinardo, Anne, VMSD • The Anti-Brand


Time Out New York

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