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American Apparel: Carnaby Street

London, UK • 2004

American Apparel’s first London store is a breath of fresh air for Soho’s historic Carnaby Street.

American Apparel’s first London store is a breath of fresh air for Soho’s Carnaby Street, a dormant nexus of Sixties youth culture. Occupying three floors in historic Silver House, the store leverages a glass and steel stair to link the various merchandising zones to a showroom and offices above.

The illuminated glass facade serves as a linear sign for the store, inviting shoppers in with brightly lit supergraphics and photographic murals. Dark stained wood flooring is paired with a sealed concrete floor as a counterpoint to the crisp merchandising system and to highlight and foreground the colorful clothing.

American Apparel’s first London store is a breath of fresh air for Soho’s Carnaby Street, a dormant nexus of Sixties youth culture. Occupying three floors in historic Silver House, the store leverages a glass and steel stair to link the various merchandising zones to a showroom and offices above.

The illuminated glass facade serves as a linear sign for the store, inviting shoppers in with brightly lit supergraphics and photographic murals. Dark stained wood flooring is paired with a sealed concrete floor as a counterpoint to the crisp merchandising system and to highlight and foreground the colorful clothing.

DESIGN TEAM

Darrick Borowski, Miguel McKelvey, Randy Plemel, Sean Karns

PHOTOGRAPHER

Sean Karns


American Apparel’s first London store is a breath of fresh air for Soho’s Carnaby Street, a dormant nexus of Sixties youth culture. Occupying three floors in historic Silver House, the store leverages a glass and steel stair to link the various merchandising zones to a showroom and offices above.

The illuminated glass facade serves as a linear sign for the store, inviting shoppers in with brightly lit supergraphics and photographic murals. Dark stained wood flooring is paired with a sealed concrete floor as a counterpoint to the crisp merchandising system and to highlight and foreground the colorful clothing.

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