This project challenged us to design a BMW Motorrad showroom within an existing shell building. Circular incorporated all key elements of the new Corporate Identity guidelines, ensuring the space reflected BMW’s values of excellence, precision, and innovation. The layout was meticulously planned to maximize efficiency while maintaining aesthetics.

The design intuitively guides customers through the showroom, aiming to create a unique experience for this location while upholding BMW’s global brand standards. Functionality and design blend seamlessly to create an engaging and immersive environment.

The outcome is a compact showroom that highlights the inventory while nurturing a stronger connection between the brand and its customers. This space transforms limitations into opportunities for innovation, establishing a new standard for adaptive, brand-driven dealership design.