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BMW Motorrad

Woodcliff Lake, NJ, USA • 2020

A new lifestyle based retail experience for a premium European motorcycle brand

BMW Motorrad engaged JPDA to develop a new showroom experience for the introduction of the Heritage line of motorbikes into the American market. BMW Motorrad has produced motorcycles since 1923, and is renowned for its pedigreed history of performance, design and engineering excellence.

Jordan Parnass Digital Architecture has created and evolve retail brand experiences based on BMW Motorrad's "Make Life a Ride" brand promise, and assist in integration of new products into the showroom.

Combining authentic materials, interactive fixtures and lifestyle merchandising, the updated designs prime the dealerships to deliver authentic retail experiences that promote lifestyle engagement with its passionate customers.

BMW Motorrad engaged JPDA to develop a new showroom experience for the introduction of the Heritage line of motorbikes into the American market. BMW Motorrad has produced motorcycles since 1923, and is renowned for its pedigreed history of performance, design and engineering excellence.

Jordan Parnass Digital Architecture has created and evolve retail brand experiences based on BMW Motorrad's "Make Life a Ride" brand promise, and assist in integration of new products into the showroom.

Combining authentic materials, interactive fixtures and lifestyle merchandising, the updated designs prime the dealerships to deliver authentic retail experiences that promote lifestyle engagement with its passionate customers.

DESIGN TEAM

Jordan Parnass
Marijke Huelsmann
Sofia Melo
Carlos Gomez De Aguero
Cherrie Hu
Caroline David
Ana Guimaraes
Ashley Leiva
Nicole Sohn

CONSULTANTS

Fresh Design International
SP360 Store Planning


BMW Motorrad engaged JPDA to develop a new showroom experience for the introduction of the Heritage line of motorbikes into the American market. BMW Motorrad has produced motorcycles since 1923, and is renowned for its pedigreed history of performance, design and engineering excellence.

Jordan Parnass Digital Architecture has created and evolve retail brand experiences based on BMW Motorrad's "Make Life a Ride" brand promise, and assist in integration of new products into the showroom.

Combining authentic materials, interactive fixtures and lifestyle merchandising, the updated designs prime the dealerships to deliver authentic retail experiences that promote lifestyle engagement with its passionate customers.

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