Circular was engaged to develop a cost-effective brand experience installation to energize and revitalize the central atrium court at Moscow's Festival Mall. Leveraging the existing spiral staircase and atrium structure, a swirling mesh of LED lights and illuminated fabric ribbons creates a vortex of color which extends out from the central circulation core down the opposing wings and leads visitors towards the cinema anchor. The design integrates the Mall's polychromic ribbon branding and creates a new spatial element to unify the shopping areas with the cinemas and food court above.