Jordan Parnass Digital Architecture (JPDA) is now known as Circular logo

Festival Mall

Moscow, Russia • 2011

Festival Mall

Moscow, Russia • 2011

Circular logo

A dynamic installation of lightweight aluminum, fabric and LED mesh energizes Festival Mall.

Circular was engaged to develop a cost-effective brand experience installation to energize and revitalize the central atrium court at Moscow's Festival Mall. Leveraging the existing spiral staircase and atrium structure, a swirling mesh of LED lights and illuminated fabric ribbons creates a vortex of color which extends out from the central circulation core down the opposing wings and leads visitors towards the cinema anchor. The design integrates the Mall's polychromic ribbon branding and creates a new spatial element to unify the shopping areas with the cinemas and food court above.

Circular was engaged to develop a cost-effective brand experience installation to energize and revitalize the central atrium court at Moscow's Festival Mall. Leveraging the existing spiral staircase and atrium structure, a swirling mesh of LED lights and illuminated fabric ribbons creates a vortex of color which extends out from the central circulation core down the opposing wings and leads visitors towards the cinema anchor. The design integrates the Mall's polychromic ribbon branding and creates a new spatial element to unify the shopping areas with the cinemas and food court above.

DESIGN TEAM

Jordan Parnass, Sean Karns, Anthony Moon, Siddharth Soni

CONTRACTORS

Procons AS

CONSULTANTS

Momentum Engineering

SUPPLIERS

Architen Landrell


Circular was engaged to develop a cost-effective brand experience installation to energize and revitalize the central atrium court at Moscow's Festival Mall. Leveraging the existing spiral staircase and atrium structure, a swirling mesh of LED lights and illuminated fabric ribbons creates a vortex of color which extends out from the central circulation core down the opposing wings and leads visitors towards the cinema anchor. The design integrates the Mall's polychromic ribbon branding and creates a new spatial element to unify the shopping areas with the cinemas and food court above.

A dynamic installation of lightweight aluminum, fabric and LED mesh energizes Festival Mall.

Circular was engaged to develop a cost-effective brand experience installation to energize and revitalize the central atrium court at Moscow's Festival Mall. Leveraging the existing spiral staircase and atrium structure, a swirling mesh of LED lights and illuminated fabric ribbons creates a vortex of color which extends out from the central circulation core down the opposing wings and leads visitors towards the cinema anchor. The design integrates the Mall's polychromic ribbon branding and creates a new spatial element to unify the shopping areas with the cinemas and food court above.

DESIGN TEAM

Jordan Parnass, Sean Karns, Anthony Moon, Siddharth Soni

CONTRACTORS

Procons AS

CONSULTANTS

Momentum Engineering

SUPPLIERS

Architen Landrell

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