Our main inspiration for this project was the concept of the European Atelier, the mythical craft-infused birthplace of BMW Motorrad bikes. 

The main showroom is anchored by two main focal points: the Lifestyle Lounge and the Atelier Workshop. While the lounge is a social area that can be used for more casual sales consultations, as well as a regular gathering space, the Atelier customization area is a space and stage for showing off unique BMW-designed bikes and products. 

This project features sleek wood and copper lamella walls and fixtures that contrast with distressed furniture and rough materials like cast concrete wall panels.