Jordan Parnass Digital Architecture (JPDA) is now known as Circular logo

Motohio BMW Motorcycles

Columbus, OH, USA • 2021

Motohio BMW Motorcycles

Columbus, OH, USA • 2021

Circular logo

An new showroom design upgrades the retail experience at an existing BMW dealership by seamlessly merging lifestyle and product showcase.

Our main goals in this project were to implement local flavor and provide a structure for community building. So we created a design that explores the fusion of city convenience with rustic comfort. 

The urban look downstairs blends smoothly with the cabin-in-the-woods feel upstairs through the concrete cladding applied on both floors.

The Lifestyle Lounge was located at the center of the mezzanine’s symmetrical layout to draw customers’ attention upstairs. Its proximity to the customization and merchandising areas allows it to serve as audience seating for dealer demonstrations, product launches, and other events.

 

Our main goals in this project were to implement local flavor and provide a structure for community building. So we created a design that explores the fusion of city convenience with rustic comfort. 

The urban look downstairs blends smoothly with the cabin-in-the-woods feel upstairs through the concrete cladding applied on both floors.

The Lifestyle Lounge was located at the center of the mezzanine’s symmetrical layout to draw customers’ attention upstairs. Its proximity to the customization and merchandising areas allows it to serve as audience seating for dealer demonstrations, product launches, and other events.

 

DESIGN TEAM

Jordan Parnass
Marijke Huelsmann
Sofia Melo
Carlos Gomez De Aguero

CONSULTANTS

Fresh Design International
SP360 Store Planning


Our main goals in this project were to implement local flavor and provide a structure for community building. So we created a design that explores the fusion of city convenience with rustic comfort. 

The urban look downstairs blends smoothly with the cabin-in-the-woods feel upstairs through the concrete cladding applied on both floors.

The Lifestyle Lounge was located at the center of the mezzanine’s symmetrical layout to draw customers’ attention upstairs. Its proximity to the customization and merchandising areas allows it to serve as audience seating for dealer demonstrations, product launches, and other events.

 

An new showroom design upgrades the retail experience at an existing BMW dealership by seamlessly merging lifestyle and product showcase.

Our main goals in this project were to implement local flavor and provide a structure for community building. So we created a design that explores the fusion of city convenience with rustic comfort. 

The urban look downstairs blends smoothly with the cabin-in-the-woods feel upstairs through the concrete cladding applied on both floors.

The Lifestyle Lounge was located at the center of the mezzanine’s symmetrical layout to draw customers’ attention upstairs. Its proximity to the customization and merchandising areas allows it to serve as audience seating for dealer demonstrations, product launches, and other events.

 

DESIGN TEAM

Jordan Parnass
Marijke Huelsmann
Sofia Melo
Carlos Gomez De Aguero

CONSULTANTS

Fresh Design International
SP360 Store Planning

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