The O2 Dublin Brand Experience, designed by Circular, opened following an €80 million redevelopment of Dublin's historic venue formerly known as the Point Theatre. The venue pampers O2 customers within fantastical themed environments including the Blue Room, Indigo Lounge, and Concierge entry experience. The spaces elevate the design of venue bars and other audience amenities to another level.

The Project included a series of hospitality spaces and customer touchpoints throughout the venue, including: Concierge – an exclusive entry experience, featuring personalized concierge service provided to O2 customers while bathed in a celestial lighting installation. Blue Room – a VIP Bar where O2 customers can escape the concessions queues and enjoy a drink while floating above the crowd in translucent glowing ‘bubble snugs,’ bubble-like seating booths hovering implausibly amidst the century-old stone walls. Indigo Lounge – a top floor VVIP lounge with panoramic views of the city and docklands for special invite-only guests.

The new entertainment venue, sponsored by O2, opened to the public last month, hosting sold out audiences for Kings of Leon and Coldplay. The building, a repurposed shipping depot from the 1880’s, has been refurbished to host concerts with a capacity of 14,300 spectators. The venue is the first of its size which is custom designed for live music.