The Reliance 3G Experience focuses on lifestyle integration, showcasing the power and capability of 3G services to enhance the consumer’s daily life. Individual technological features are highlighted on the surfaces of free-standing modular display elements, which are joined together to form a complete interactive environment. Each element can independently showcase 3G services, or connect to adjacent units to provide a larger experience. Interactive features include live 2-way video calling, streaming video jukeboxes, and exclusive Bollywood and cricket content. The overall experience scales to accommodate the wide variety of sizes and layouts of the existing retail stores.