Jordan Parnass Digital Architecture (JPDA) is now known as Circular logo

Samsung Flagship Experience

Moscow, Russia • 2010

An interactive flagship provides a bridge to the future for this top-tier technology company.

With a strong portfolio of mobile and consumer electronics products, this global consumer electronics brand approached Circular seeking a reinvention of their flagship retail store experience. The solution builds upon technology integration and interactivity to both guide and respond to the shopper’s needs. Visitors with smartphones are given the opportunity to participate in an evolving storefront image display. An array of small LCD screens display user-submitted photos, creating a grid onto which the brand logo is inserted in the form of a photo mosaic. Within the store, sculpted walls and platforms provide the backdrop for dynamic lifestyle showcases. Video projectors respond to position and touch to overlay an augmented reality experience creating abstracted lifestyle vignettes around hero products.

With a strong portfolio of mobile and consumer electronics products, this global consumer electronics brand approached Circular seeking a reinvention of their flagship retail store experience. The solution builds upon technology integration and interactivity to both guide and respond to the shopper’s needs. Visitors with smartphones are given the opportunity to participate in an evolving storefront image display. An array of small LCD screens display user-submitted photos, creating a grid onto which the brand logo is inserted in the form of a photo mosaic. Within the store, sculpted walls and platforms provide the backdrop for dynamic lifestyle showcases. Video projectors respond to position and touch to overlay an augmented reality experience creating abstracted lifestyle vignettes around hero products.

DESIGN TEAM

Jordan Parnass,

Sean Karns,

Anthony Moon


With a strong portfolio of mobile and consumer electronics products, this global consumer electronics brand approached Circular seeking a reinvention of their flagship retail store experience. The solution builds upon technology integration and interactivity to both guide and respond to the shopper’s needs. Visitors with smartphones are given the opportunity to participate in an evolving storefront image display. An array of small LCD screens display user-submitted photos, creating a grid onto which the brand logo is inserted in the form of a photo mosaic. Within the store, sculpted walls and platforms provide the backdrop for dynamic lifestyle showcases. Video projectors respond to position and touch to overlay an augmented reality experience creating abstracted lifestyle vignettes around hero products.

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