Jordan Parnass Digital Architecture (JPDA) is now known as

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Projects

Hallway

NYC DDC: Manhattan Criminal Courthouse New York, NY, USA • 2024 NYC DDC: Manhattan Criminal Courthouse New York, NY, USA • 2024 Renovations to a civic resource promote dignity, equity and sustainability

BMW Motorcycles of Columbus Columbus, GA, USA • 2022 BMW Motorcycles of Columbus Columbus, GA, USA • 2022 Circular creates a unique shopping experience for BMW customers.

BMW Motorrad Woodcliff Lake, NJ, USA • 2020 BMW Motorrad Woodcliff Lake, NJ, USA • 2020 A new lifestyle based retail experience for a premium European motorcycle brand

Harley-Davidson of Chester Springs Chester Springs, PA, USA • 2016 Harley-Davidson of Chester Springs Chester Springs, PA, USA • 2016 Lighter, brighter and better showroom displays for this Harley-Davidson dealership.

Entry Hall and Ticket Desk

Evel Knievel Museum and Thrill Show Topeka, KS, USA • 2016 Evel Knievel Museum and Thrill Show Topeka, KS, USA • 2016 The Evel Knievel Thrillshow and Museum celebrates the life of a true American Original

Living Room Workspace

Battery Park Residence New York, NY, USA • 2014 Battery Park Residence New York, NY, USA • 2014 A sleek downtown residential space maximizes views and flexibility.

Dwana Smallwood Performing Arts Center Brooklyn, NY, USA • 2016 Dwana Smallwood Performing Arts Center Brooklyn, NY, USA • 2016 Dance studios and performance space for an underserved community.

Reception desk

Bronx Tech Incubator Bronx, NY, USA • 2015 Bronx Tech Incubator Bronx, NY, USA • 2015 An industrial building is renovated to create a high performance Passive House tech office space.

Reception Area

Xylem Worldwide Headquarters Rye Brook, NY, USA • 2014 Xylem Worldwide Headquarters Rye Brook, NY, USA • 2014 A branded corporate interior takes visitors on a journey from microscopic to global scale.

Motorcycle showroom

Harley-Davidson of NYC New York, NY, USA • 2014 Harley-Davidson of NYC New York, NY, USA • 2014 A High-Tech Urban Flagship for a Classic American Brand

DAVIDsTEA: Bleecker Street New York, NY, USA • 2011 DAVIDsTEA: Bleecker Street New York, NY, USA • 2011 Circular brings their modern tea salon concept for David's Tea to New York's Greenwich Village.

Top Shop Social Network London, UK • 2009 Top Shop Social Network London, UK • 2009 A multi-tier strategy to engage and connect shoppers via social networking in in-store interactive experiences.

Custom furniture showcases technology integration and promotes interaction.

O2 Retail Refresh Slough, UK • 2008 O2 Retail Refresh Slough, UK • 2008 A customer-centric store redesign for the UK’s largest mobile service provider.

Battery Park Studio New York, NY, USA • 2011 Battery Park Studio New York, NY, USA • 2011 A carefully designed millwork piece solves the classic studio layout problem.

The bright, open storefront invites passersby to come in and explore.

DAVIDsTEA: Upper East Side New York, NY , USA • 2011 DAVIDsTEA: Upper East Side New York, NY , USA • 2011 Circular re-invents the tea salon for the contemporary consumer.

The modular design allows for clusters in a range of sizes and configurations.

Reliance 3G Experience Navi Mumbai, Maharashtra, India • 2011 Reliance 3G Experience Navi Mumbai, Maharashtra, India • 2011 A modular in-store experience showcases 3G lifestyle technology for the Indian subcontinent.

The intricately organized and designed workshop allows immediate access to all t

Dedegumo Watch Atelier New York, NY, USA • 2010 Dedegumo Watch Atelier New York, NY, USA • 2010 Circular's shop design turns artisan Kyoto watch-making into performance art on the Lower East Side

Continuous Session at Parsons The New School New York, NY, USA • 2010 Continuous Session at Parsons The New School New York, NY, USA • 2010 A gallery installation references the plan for the UN Security Council chamber and is designed to be rapidly deployable wherever a space for speech might be necessary.

Sunset Park Townhouse Brooklyn, NY, USA • 2011 Sunset Park Townhouse Brooklyn, NY, USA • 2011 A sustainable townhouse renovation preserves traces of its history while adding a new modern chapter to its narrative.

Multimedia Artist's Studio Brooklyn, NY, USA • 2008 Multimedia Artist's Studio Brooklyn, NY, USA • 2008 A thoughtful renovation of a raw industrial loft creates a beautiful, sunny work studio with sweeping views of Manhattan.

Butterfly Wing - The Urban Shed Competition New York, NY, USA • 2009 Butterfly Wing - The Urban Shed Competition New York, NY, USA • 2009 A re-imagination of New York City's ubiquitous sidewalk sheds

The lighting installation swoops down to the concierge customer service desk

O2 Concierge Dublin, Ireland • 2008 O2 Concierge Dublin, Ireland • 2008 The O2 Concierge was created as part of the O2 Dublin Brand Experience

Art Fund Pavillion Competition London, UK • 2009 Art Fund Pavillion Competition London, UK • 2009 A flexible gathering space for exhibitions and events.

American Apparel: Shanghai Shanghai, China • 2008 American Apparel: Shanghai Shanghai, China • 2008

Lighting, graphics and a rich materials palette combine in an elegant, playful V

O2 Indigo Lounge at The O2 Dublin Dublin, Ireland • 2008 O2 Indigo Lounge at The O2 Dublin Dublin, Ireland • 2008 The O2 indigo lounge is equal parts exclusive club, private restaurant and intimate lounge.

O2 Blueroom

O2 Blueroom at The O2 Dublin Dublin, Ireland • 2008 O2 Blueroom at The O2 Dublin Dublin, Ireland • 2008 The O2 Blueroom mixes ethereal translucent spheres suspended above a bar whose history has been embedded into its surfaces.

Lighting, graphics and a rich materials palette combine in an elegant, playful V

O2 Dublin Brand Experience Dublin, Ireland • 2008 O2 Dublin Brand Experience Dublin, Ireland • 2008 A Dublin entertainment venue gives customers the VIP treatment.

An intricately sculpted wood-paneled central service core contains the kitchen,

East Village Studio New York, NY, USA • 2009 East Village Studio New York, NY, USA • 2009 An elegant machine for living makes the most of its small footprint.

Large display table

iPhone UK Launch London, UK • 2007 iPhone UK Launch London, UK • 2007 Creative fixtures bridge the gap between two global brands.

American Apparel: 7th Avenue New York, NY, USA • 2008 American Apparel: 7th Avenue New York, NY, USA • 2008 American Apparel sets up shop in the heart of the Fashion District.

Front view rendering

Bloomington Bus Shelter Bloomington, IN, USA • 2002 Bloomington Bus Shelter Bloomington, IN, USA • 2002 Biomechanical needs of people waiting for the bus establish a unique and recognizable look for a system of bus shelters.

Lounge and Guru Bar

O2 Retail Estate Strategy Slough, UK • 2008 O2 Retail Estate Strategy Slough, UK • 2008 The Connectivity Shop.

Music worktable and

O2 Concept Store at The O2 London, UK • 2007 O2 Concept Store at The O2 London, UK • 2007 A new model for experience-based telecom retail.

Interior from storefront

American Apparel: Melbourne Melbourne, Australia • 2008 American Apparel: Melbourne Melbourne, Australia • 2008 American Apparel's Down Under flagship store.

Display cubes

American Apparel: Broadway New York, NY, USA • 2003 American Apparel: Broadway New York, NY, USA • 2003 American Apparel's first flagship unites fashion, art and lifestyle branding.

PfizerKids Childcare Center New York, NY, USA • 1999 PfizerKids Childcare Center New York, NY, USA • 1999 A colorful childcare center incorporates engaging play spaces and children's art.

Digital mural in kitchen/dining area (garden level)

Boerum Hill House Brooklyn, NY, United States • 2005 Boerum Hill House Brooklyn, NY, United States • 2005 A derelict row house is re-imagined as a light filled container for art and living.

Waiting area

Halperin Medical Offices New York, NY, USA • 1997 Halperin Medical Offices New York, NY, USA • 1997 This dermatologist's office was designed to maximize efficiency as well as aesthetic beauty.

The installation

The Luminists New York, NY, USA • 2007 The Luminists New York, NY, USA • 2007 An installation in collaboration with artist Melanie Crean explores the nature of vision and perception.

Cocktail Consoles and bar

Remote Lounge New York, NY , USA • 2001 Remote Lounge New York, NY , USA • 2001 A techno-moderne cocoon redefines traditional conventions of human interaction including exhibitionism, voyeurism and intimacy.

Interior storefront

American Apparel: Williamsburg Brooklyn, NY , USA • 2004 American Apparel: Williamsburg Brooklyn, NY , USA • 2004 A former auto repair shop is reborn as the first Brooklyn outpost for a stylish clothing brand.

Entry stair

Oscar Bond Salon New York, NY, USA • 1999 Oscar Bond Salon New York, NY, USA • 1999 A new concept hair salon with connectivity and social networking at its core.

Reception desk and waiting area

Fusebox New York, NY, USA • 2001 Fusebox New York, NY, USA • 2001 A total design branded environment is developed for the offices of a growing new media company.

Interior storefront

National Jean Company New York, NY , USA • 2007 National Jean Company New York, NY , USA • 2007 A fresh identity for a multibrand boutique retailer.

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